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AAA Travel
Multi-Tier Category
Brand Design & Strategy
Credits
A partnership with
MNM Studios
AAA Travel is the world's largest leisure travel company and has many divisions, subsidiaries, and partners under its brand umbrella.
BobCo Design and partner MNM Studios developed a wholistic strategy and design for the AAA Travel brand which has resulted in a system where all categories feel a part of the same family — across all demographics.
We started with the theme AAA TRAVELS WITH YOU as the foundation for the brand. We then created a series of visual themes — based on the concept of the travel journal — and adapted the concept to each category. These work together to capture joy of travel and the peace of mind that AAA brings you.
We developed a comprehensive and cohesive brand strategy and design system that spans three unique categories:
Dream (Mainstream), Luxury, and Pleasant Holidays. Each addresses a unique demographic and price level.
Anchor 1
AAA Travel: Dream
The Dream category is the mainstream target market.
Luxury Category
AAA Travel: Luxury
The Luxury category is targeting the upscale demographic.
Pleasant Holidays
Pleasant Holidays is a AAA Travel brand that offers quick, easy-to-book vacations that are geared towards the price-conscious traveler.
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