Tamagotchi
Branding, Packaging, Art Direction
Credits
Illustration and Design: Bob Nenninger
Tamagotchi was a totally new type of toy called a "virtual pet." It was a hit in Japan, but nothing would compare to the impact it had on the American market & the world!
BobCo played a critical roll by creating the iconic logo, illustrations, and packaging which became a central part of the brand identity and success of this beloved toy.
BobCo's strategy was based on capturing the unique personality of the characters of the toy through loose and un-refined crayon style illustrations. The logo had the same scratchy crayon styling that gave the brand a kinetic energy. The colors were bright, explosive and sometimes conflicting. This child-like imperfection gave the brand an iconic style that was uncommon in the toy industry.
The Result:
Tamagotchi became one of the most successful toys in history. From it's introduction 25 years ago to it's continued passionate fan-base today, the results cannot be overstated. BobCo's illustration and design was an integral part of this iconic toys profound success.
Merchandising
The Reissue.
Tamagotchi has maintained a passionate following over the 25 years since it's introduction. The originals have only grown in value. In 2018 Bandai reissued the original Tamagotchi packaging design using the original logo and illustrations that BobCo designed in the beginning.
